AlpenClimbing to reach the pinnacle of business solutions, Alpen is a fully integrated business management and administration system for retail and hospitality venues. Alpen’s aim was to create “The One” - their idea of a cloud-based, all-in-one Point of Sales software that removed the need for third wheels and allowed users to work simply.
We were approached to create a visual identity that conveyed Alpen’s wealth of knowledge and expertise in franchise business operations. With a primary logomark inspired by The Matterhorn mountain of the Swiss Alps and legible type treatment, the identity is enhanced by illuminating blue highlights that surround the mountains.
Services
Brand & Strategy
Stationery