The CodeFrankly, education surrounding menstrual health has sucked, leaving young people with two-to-three tablespoons of shame and not enough answers. Thankfully, The Code is putting a period on the attached stigmas so all menstruators feel empowered and safe in their own bodies, while answering the questions many have been too scared to ask. 

Approached with such an important though ‘taboo’ subject, and a wide 10-35 year old menstruator target audience, we built a brand based on The Code’s objective of “Solving Menstrual Mysteries.” This includes type direction heavily inspired by 1940s detective film title sequences and vibrant 1970’s colour profiles and styling that reinforce key notions of investigation and deciphering ‘The Code.’ With educators exploring menstrual health through a range of ‘codes,’ each pregnancy, fertility, contraception, endometriosis, menstruation and P.C.O.S topic has its own sub-identity, creating a dynamic, educational and inclusive brand for menstruators of all genders with unique patterns and diagnoses. 
Services Brand & Strategy
Stationery
Web Design & Development
CreditsPhotography, Kelsey Zafiridis