Adelaide’s Italian Food GirlAdelaide’s Italian Food Girl is a digital food bible reminding her followers that food isn’t just fuel, but a sacred experience. Wanting to share traditional recipes and culture with a modernised twist, we helped to brand Liana’s social profiles through a series of wordmarks and iconography inspired by mid-century Italian cookbooks.

Pillars of the brand including food, drink, tradition and producers are depicted through abstract line marks that are used as story highlights, which are paired with heart-warming imagery. 
Services Brand & Strategy
CreditsPhotography, Kelsey Zafiridis