Beats for Wu, Lukasz FoundationIn early 2022, we had the honour of branding the Beats for Wu, Lukasz Foundation and its launch night. The foundation offers support to disadvantaged kids pursuing careers in music, with the event celebrating the late Lukasz Klosowski and his connection to the local music community. The space theme reflects Wu’s will to dream and the foundation’s goal to inspire.

The visual identity is based on one of Wu’s tattoo’s, handwritten and tattooed by Patrick Bates. Hand drawn, illustrative elements are the key feature and were applied to all merchandise, posters, banners and other event collateral. Through the foundation and youthful identity, Lukasz’ vibrant personality continues to dance.

Services Brand & Strategy
Graphic Design

CreditsPhotography, Ben Tran