Miss Hoi AnLooking to modernise the family-run restaurant and welcome a young-family demographic, we were approached by Miss Hoi An to develop their visual identity. Learning about the family’s connection to their customers, authentic cuisine and strong female presence, we were excited to position Head Chef, Trang Le as the friendly face of the eatery. The icon reinforces a familiar and personable feeling while introducing a new chapter for the business, with an updated menu and interior renovations enhancing the relaxed dining experience.

Applied to uniforms, menus and signage concepts, the monochrome identity conveys the power of simple food and simple values that tie the female-lead establishment to their existing, and now new, regulars.
Services Brand & Strategy