KrimiThe team at Krimi needed a minimalistic though flavour-packed identity to pair with their new venture; a standalone fried ice cream joint with outrageous flavours. We started with a condensed and dynamic wordmark that could be manipulated on ice cream cups, uniforms, menus and loyalty cards, with the circles moving away to form floating flavour scoops - a feeling experienced after tasting them.

Pastel beige, lilac and red tones reinforce the modern and innovative foundation of the brand, with a cherry icon featured on a range of brand marks and ensuring the identity is ready for scooping.
Services Brand & Strategy