MercatoWith an outdated and unresponsive existing website limiting online engagement, we were approached by Mercato to redesign and develop their online experience. Part of the store’s larger brand refresh process, we sought updated eCommerce functionality alongside a navigation system that reflected the in-store experience, pairing categories and products that customers would find next to each other on Mercato shelves.
Art direction showcasing key pillar categories and their mouth-watering features were used across the site, allowing a consistent look for all monthly promotions, activations and featured products. The site launched with over 200 new product lines, which were all styled and photographed to complement the flowing, easy-to-browse page layouts.
Services
Web Design & Development
Art Direction
CreditsPhotography, Kelsey Zafiridis